Organizational Development: Challenging Questions about Data Collection

During an Organizational Development class, it was asked about our take on how to collect data or feedback from stakeholders within a corporate environment and during the class we needed to interact via an online discussion. Every once in a while, we have to pose questions to one another, in this post I have posted the question and my response to that question. I hope the interactions below assist in research, or even understanding the concepts of the data collection that engage stakeholders in a positive manner and what from some academic sense future practitioners think of these concepts and the arenas it can be used in.

Question: When maintaining open communications can often replace surveys. However, if I am seeking to gain collective insights and opinion on a program or service, I like to use the survey approach. Remember though that surveys in fact seek the information that we want to know, not necessarily the information that people want to share. This is the fine balance that you need to maintain when it comes to a survey design when seeking information. 

Anytime we have a question or a problem that requires input from others, it seems that we rush to create a survey. When exactly should we use surveys to collect data? What tools can we use to create better surveys?

I usually think of using surveys in larger organizations like a for profit institution, or an organization that is global, dealing with larger group of people with different cultural and geographical backgrounds, I would want to ask specific questions that are organization based without any leeway for interpretation or the introduction of personal opinion. I would also use surveys to clarify or support what was covered during another data gathering interactions such as a focus group or interview, that way it can lessen the bias in reporting the data given by the employee(s).

The only way I can think of creating a better survey is to use video or audio presentations coupled with the survey to make the person taking the survey more engaged and increase the likelihood of future buy ins for the audience the survey is intended for.