Organizational Clarity: Critical issues about data collection

In this forum, we'll discuss critical issues about data collection as they relate to our reading in this Module. I'll post a question to start our discussion and please chime in with your ideas and opinions. Feel free to add additional questions to generate discussion. Only start a new thread if you want to post a new question. To answer questions, click on the thread title and then reply.

Survey design by nature has several limitations, one being the response rates typically are low -- maybe 15-28% depending on sample population and also I would add culture of the sample org culture. What increases the response would be clarity and simplicity and the message of how and why the data is being collected

However, if one organization has a low tolerance for technology any survey given out will usually be on paper reducing the confidentiality of and likelihood that the survey would be taken. Plus, these surveys are could be collected by staff who will read the survey responses and possibly ask publicly why an individual has answered a certain way to the questions upon it. This action carried out about the management of the department also deters participation, creating a negative organizational culture. This air of intimidation can play a heavy factor in survey response rate.

Reference
Anderson, D. L. (2013). Organization development: The process of leading organizational change. Sage Publications.

Organizational Development: Challenging Questions about Data Collection

During an Organizational Development class, it was asked about our take on how to collect data or feedback from stakeholders within a corporate environment and during the class we needed to interact via an online discussion. Every once in a while, we have to pose questions to one another, in this post I have posted the question and my response to that question. I hope the interactions below assist in research, or even understanding the concepts of the data collection that engage stakeholders in a positive manner and what from some academic sense future practitioners think of these concepts and the arenas it can be used in.

Question: When maintaining open communications can often replace surveys. However, if I am seeking to gain collective insights and opinion on a program or service, I like to use the survey approach. Remember though that surveys in fact seek the information that we want to know, not necessarily the information that people want to share. This is the fine balance that you need to maintain when it comes to a survey design when seeking information. 

Anytime we have a question or a problem that requires input from others, it seems that we rush to create a survey. When exactly should we use surveys to collect data? What tools can we use to create better surveys?

I usually think of using surveys in larger organizations like a for profit institution, or an organization that is global, dealing with larger group of people with different cultural and geographical backgrounds, I would want to ask specific questions that are organization based without any leeway for interpretation or the introduction of personal opinion. I would also use surveys to clarify or support what was covered during another data gathering interactions such as a focus group or interview, that way it can lessen the bias in reporting the data given by the employee(s).

The only way I can think of creating a better survey is to use video or audio presentations coupled with the survey to make the person taking the survey more engaged and increase the likelihood of future buy ins for the audience the survey is intended for.

Organizational Development- Data collection methods

One of the data collection (gathering) methods I am most familiar with, are electronic surveys/questionnaires  (Anderson, 2013). This is a great icebreaker to start the discussion about daily work flows to what a team should order for lunch during a team building exercise. Also, with electronic surveys can be coupled with other data gathering methods fairly easy without that much setup. For example, if you require members of a focus group to complete a survey about what was discussed or how effective the meeting was before they leave the group not only have you increased the response rate but also increase the amount of data you gathered (Anderson, 2013).

Whenever I saw electronic surveys used as icebreakers to other topics or used with other data gathering methods in the workplace I have noticed that participation from employees increases the next time a survey is given. I have even created two electronic surveys via survey monkey for a Final project in my Human Performance Improvement class, although the electronic surveys were not used, I found that it was simple to create and not as time-consuming as if I was required to do the other data collecting methods. However, I feel that if I could correlate those two electronic surveys with another data collection methods I would have had more success with my response rate and commitment for those reviewing my work.

My question is when using electronic surveys as a primary data collection method what other method would you use as an additional method to increase the response rate (commitment) or would you just follow up with another survey? Also, how would you ensure the probability of following up with the survey takers if you coupled it with another data collection method?

Reference
Anderson, D. L. (2013). Organization development: The process of leading organizational change. Sage Publications.