As we all know organizations constantly repackage their products, the idea to rebuilt, retool, and reorganize is not only a foundational “brick” to building a successful organization. Most repackaging of products are successful, but there are some examples that most of us have lived through that have left us scratching our head. These organizations realized their mistakes and undid the repackaging process to get back to what their customers what they wanted.
For example, the new Coke is a very good example at not only repackaging but an entirely new product if you asked Coke customers, later the company would come out with Coke Classic and run that with the “new” Coke until there was only one left standing. Just recently Kylie Jenner repackaged her line of beauty products only with new packaging and a higher price, with the same old products inside. Being a “celebrity” and her product line not as globally used by a broad base of consumers can escape such scrutiny.
Although I have not used her products, it is still smart marketing as most people do not realize what they are paying for until it is too late. The smart part is that her company realized that their consumer base is paying for the “name” that goes with it, not the product as she rises in popularity so should her prices, or as reasoned by their actions. It is until it is too late will there be changes made to the new Coke formula will an organization retool their product from repackaged back to its original state, but only then.
Here is the article regarding Jenner’s repackaging error:
https://uk.style.yahoo.com/people-accusing-kylie-jenner-repackaging-103434739.html
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